Pre-sales of Avengers 4 exceeded 100 million in 10 hours, and ticket prices are soaring

"Avengers 4" recently opened the pre-sale of movie tickets. The pre-sale box office of the film in mainland China exceeded 100 million yuan in just 10 hours, setting a new record for the fastest pre-sale box office in mainland China's film history. The box office battle for Marvel's final film has already begun in advance.

According to Maoyan Professional Edition data, the pre-sale box office of "Avengers 4" has exceeded 100 million yuan. Box office analyst Luo Tianwen believes that "Avengers 4" is currently selling well. The previous work "Avengers 3: Infinity War" was released in May 2018 and received a total box office of 2.39 billion yuan in the mainland, of which the first day box office was as high as 387 million yuan.

"Avengers 4" will be released nationwide on April 24. Luo Tianwen said: "This year's premiere day is a weekday, but judging from the current pre-sale situation, fans' enthusiasm has not diminished at all. There is no doubt that the film will exceed 3 billion yuan, and some people even gave a total box office forecast of 5 billion yuan. Although the ticket price is not cheap and the duration is relatively long, there is no doubt that this movie will bring great impetus and excitement to the April film market."

Professional data from multiple platforms show that the average ticket price for the midnight show of Avengers 4 in mainland China is 64.8 yuan, with 755,000 people buying tickets; the average ticket price on the first day (excluding the midnight show) is 52.1 yuan, with 636,000 people buying tickets. It is understood that the ticket prices for the midnight show of Avengers 4 set by theaters in many places across the country are not cheap. In Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou and other places, theaters have pre-sold midnight show tickets with an average price of more than 200 yuan, and the average pre-sold ticket price for midnight shows is even as high as about 350 yuan.

The first to be complained about was Wanda Cinema. With the unique advantages of IMAX cinemas, Wanda Cinema launched "Emperor Seats" with a ticket price of 300 yuan, and each cinema only had 50 seats. This attracted a lot of discussion and was even criticized by netizens as "official scalpers". The Weibo post was later deleted. Ordinary IMAX tickets are also between 100-300 yuan, setting a new record in the history of Chinese movie tickets.

In addition, according to the continuous sharing of data on Weibo, #《Avengers 4》 ticket price# and #《Avengers 4》 look down upon# have become hot topics. The revelations from various places are shocking. Some even sold for as high as four figures as concert tickets. I wonder how much readers spent on booking tickets?