The first day box office of the 2024 New Year's Day movie season was 469 million yuan! "Snowy Field" became the focus

According to Maoyan Professional Edition data, as of 24:00 on December 30, the box office on the first day of the 2024 New Year's Day exceeded 469 million yuan. Among them, "Twinkle, Twinkle Star" stole the show, especially the "snow scene" became the focus of attention, but it also caused a lot of criticism.

"Twinkle, Twinkle Star" led the way with a box office of about 228 million yuan on the first day and about 5.184 million moviegoers, far ahead of the competition.

The first-day box office of "Gold Finger" was about 64.6691 million yuan, with about 1.599 million viewers; the first-day box office of "Undercover" was about 61.7096 million yuan, with about 1.508 million viewers.

"Twinkle, Twinkle Star" is adapted from the 2022 web drama of the same name. The line at the end of the drama, "Zhang Wansen, it's snowing," became a hot topic, and 1,314 special "snowing shows" were launched at 1:14 p.m. in 1,314 theaters across the country.

The film's box office exceeded 70 million yuan on the first day of pre-sale, breaking the record of 59.55 million yuan set by "Detective Chinatown 3".

However, while the "snow field" has attracted attention, brought up topics and created different experiences, it has also attracted a lot of criticism, especially the excessive amount of artificial snow made by some theaters, which not only made the audience feel uncomfortable, but also caused great trouble for the cleaning ladies.

As of 11:33 a.m. on December 31, the 2024 New Year's Day box office has exceeded 900 million yuan, with a total of 20.99 million moviegoers.

Among them, "Twinkle, Twinkle Star" continued to lead the pack with 480 million yuan, accounting for 53.2% of the total box office, nearly 30% of the screenings, and an attendance rate of 18%.