Amazon is reportedly pausing user ratings for all content on its Prime Video for three days, including the newly released Power Rings. According to reports from Variety and Deadline, the delay should help avoid rating bombing, or the practice of flooding a specific show, movie, game, or book with negative reviews. An Amazon representative told Variety that it created the policy to give the service time to assess whether user reviews are from actual viewers, rather than bots or trolls trying to hijack ratings. Amazon rolled out the policy earlier this summer, first for the reboot of A League of Their Own, in an attempt to combat ratings bombers who objected to the show’s political stance. "The Power of the Rings" encountered similar issues, with some viewers taking issue with the series' casting. The series, an adaptation of Tolkien's "Lord of the Rings" universe set in the Second Age of Middle-earth, attracted 25 million global viewers on its first day, Amazon said, making it the biggest premiere to date for Amazon Prime Video. But despite Amazon's efforts to discourage bad reviews on its platform, that hasn't stopped Ring of Thrones from bombing on other sites, including Rotten Tomatoes and Amazon-owned IMDb. The series currently has a 39% audience score on Rotten Tomatoes, while 24% of critics on IMDb gave it just one star. |
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