During the National Day holiday some time ago, the three major platforms, iQiyi, Tencent Video, and Youku, announced that they would officially cancel their advanced on-demand services. This can be regarded as a major improvement after a long period of complaints from netizens, and it also protects the rights and interests of paid members of each platform to a certain extent. It should be noted that although advanced on-demand viewing has been cancelled, many members of video websites still feel that their rights have been violated, one of the most important of which is film and television advertising. In fact, one of the reasons why many users purchase membership is to skip long advertisements and improve their viewing experience. However, the "ad-free" treatment provided by major platforms to members is not up to its name. Various forms of advertisements on the platform still pop up from time to time, and there are even as many as 12 types of advertisements, which seriously affects their experience. At the same time, these platforms will display reminders such as "VIP can close this ad", "Members can close this ad", "Close this ad for 10 yuan", "Members enjoy advertising privileges" in a prominent position during the ad countdown for non-member users, which is suspected of misleading users. In this regard, some reporters also contacted Tencent Video customer service and received the following reply: " If some TV series and movies cannot skip ads, it is because some copyright holders have special requirements for the advertising services provided by the film or TV series. If it is not the opening ad, it is not within the scope of the member's ad-free privilege. Please forgive me! " It should be noted that in the "Membership Agreement" of video websites, which may be overlooked by everyone in daily life, each company actually has an explanation of this type of situation by default. For example, some websites have listed as many as 12 types of ads: "In the process of using VIP membership services, you will (may) still be exposed to commercial ads in various ways, including but not limited to pre-roll ads, startup ads, creative mid-roll ads, marquee ads, end-of-credits ads, embedded ads, pop-up ads, pause ads, original headshots, oral signboards, previous situation ads, and band-aid ads, etc." |
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