The single-day movie box office on the first day of the Lunar New Year exceeded 1.7 billion, setting a record. Detective Chinatown 3 was the most popular

The 2021 Spring Festival movie market was booming, with box office revenue on New Year's Day reported at 1.736 billion yuan and a total number of moviegoers exceeding 34.5 million, setting a new record for total box office and total number of moviegoers in a single day in Chinese film history.

In terms of individual films: Detective Chinatown 3’s single-day box office exceeded 1.042 billion, far ahead of the rest. This achievement set new records for first-day pre-sale box office, first-day box office, and single-day box office in Chinese film history. At the same time, Detective Chinatown 3’s cumulative box office exceeded 1 billion within 11 hours of its release, making it the fastest film in Chinese film history to break 1 billion and the 81st film to break 1 billion.

According to the box office data of other films, "Hello, Li Huanying" ranked second with 297 million yuan, "Assassination of Novelist" ranked third with 138 million yuan, "The Order of the Samurai" ranked fourth to seventh with 82.12 million yuan, "Boonie Bears: Wild Continent" ranked fourth with 78.83 million yuan, "Nezha Reborn" ranked fifth with 53.19 million yuan, and "Raging Fire" ranked fourth to seventh with 44.4 million yuan.

The word-of-mouth performance of the films during the Spring Festival:

"Detective Chinatown 3" has a recommendation rate of 85% on Weibo (121 reviews), Douban 6.2, Maoyan 9.3, Tao Piaopiao 9.3;

"Hello, Li Huanying" has an 85% recommendation rate from Weibo influencers (106 reviews), 8.2 on Douban, 9.5 on Maoyan, and 9.3 on Tao Piaopiao;

"Assassination of Novelist" has a recommendation rate of 86% (72 reviews) on Weibo, 7.3 on Douban, 9.1 on Maoyan, and 9.1 on Tao Piaopiao;

The recommendation rate of "The Order of the Samurai" on Weibo was 79% (49 people rated it), Douban 6.4, Maoyan 9.0, Tao Piaopiao 8.9;

"Boonie Bears: Wild Continent" has a recommendation rate of 80% (20 reviews) from Weibo big Vs, Douban has no score, Maoyan has a score of 9.0, and Tao Piaopiao has a score of 9.0;

"Nezha Reborn" has a recommendation rate of 90% (53 reviews) from Weibo influencers, 7.4 on Douban, 9.0 on Maoyan, and 9.2 on Tao Piao Piao;

"Raging Fire" has a recommendation rate of 88% (108 reviews) on Weibo, 7.6 on Douban, 9.1 on Maoyan, and 9.0 on Tao Piao Piao;

According to industry insiders, there are two main reasons for the high box office during the Lunar New Year this year. The first is that there is an ample supply of films during the Spring Festival . In addition to "Detective Chinatown 3", there are six other films of different genres, including "Hello, Li Huanying", "Assassination of Novelist" and "New Gods: Nezha Reborn", covering different age groups and groups with different preferences. The second is the impact of the policy of celebrating the Spring Festival in situ, which greatly reduced people's travel activities during the Spring Festival, making movie watching one of the preferred entertainment methods at present.

It is worth mentioning that the current box office data is still growing, which also makes many people in the industry have great confidence in the total box office of this year's Spring Festival. They believe that this Spring Festival will definitely create a new record for the Chinese film market's box office during the same period.