A few secrets about Kaiyodo, a giant in the figurine industry: a review of its popular and failed works

As a world powerhouse in animation and gaming, Japan's models and figures are also world-famous. Many of the old factories have a large number of fans. Kaiyodo, founded in 1964, is well-known. Recently, Japanese media conducted an exclusive interview with Kaiyodo to explore what Kaiyodo considers to be popular and failed works over the years.

Kaiyodo is a well-known toy model manufacturing company headquartered in Osaka, Japan, founded on April 1, 1964. It is a rare toy model company that specializes in the manufacturing, research and development, and sales of cheap products. Its famous designer Katsuhisa Yamaguchi's Yamaguchi-style movable, detachable, cheap, and component dolls. Moreover, some of its high-end dolls are also quite exquisite. Regardless of high or low end, it enjoys a certain reputation in the Japanese model and toy model industry.

Kaiyodo's most popular series:

Popular 1 : The anthropomorphic animal series, designed by Kunio Sato, is unexpectedly cute and popular in the market.

·Popular 2: Hiroshi Yokoyama's Gachapon Modeling World is popular among Gachapon fans for its high quality and low price.

Popular 3: Precision Tank Series, same precision workmanship and affordable price.

Popular 4 : Ceramic Figure Series. Works by world-renowned ceramic artists are made into figures.

Kaiyodo's Big Failure Series:

Failure 1: A cat brand that can be hung on a bag or hat, but the sales were dismal and the reviews were too realistic and scary.

Failure 2: F-15J/DJ・F-4EJ modified fighter. The design and workmanship were not satisfactory even for amateur players, and the product line was difficult to choose.

Failure 3 : The HO segmented train series was criticized by railway fans who wanted to see the whole series.