Japanese media analyzes 4 reasons why Demon Slayer is so popular, with annual sales exceeding One Piece and achieving remarkable results

"One Piece", a classic masterpiece representing an era, has set an annual sales record that countless comics have tried to break but have failed. Only "Demon Slayer: Kimetsu no Yaiba" has broken this record. In 2019, the sales of single-volume comics of "Demon Slayer: Kimetsu no Yaiba" have surpassed "One Piece" to top the list. Recently, Japanese media analyzed the four major reasons why "Demon Slayer: Kimetsu no Yaiba" is so popular. Let's take a look.

"Demon Slayer" is a fantasy manga created by Koyoharu Gotouge. It tells the story of the Japanese Taisho period, when it is said that after the sun sets, demons come out to eat people. There are also demon hunters who kill demons and protect people. The ordinary and happy daily life of Tanjiro, a charcoal seller, changed drastically on the day his family was attacked by demons. His mother and four younger siblings were brutally killed, and his sister Nezuko, who survived with him, also turned into a ferocious demon. In order to cut off the chain of sadness, the boy never stopped fighting with demons.

Popularity reason 1: The effect after animation.

It seems to be an unwritten rule in the industry that animation will greatly boost the sales of the comic version. In fact, the sales of "Demon Slayer" comics after the animation have increased by more than 10 times compared to before.

Popularity reason 2: Suitable for readers of all ages.

The expansion of popularity is inevitably related to whether it adapts to a wide range of groups. The character settings, story plot, etc. of "Demon Slayer" seem to appeal to both men and women, young and old.

Popularity reason 3: Easy-to-understand settings.

There are no obscure and unfathomable conspiracy plots, only simple and clear group confrontations, Demons VS Demon Slayer Corps. Although it is clichéd, it wins by being moderate and invincible.

Reason 4 for popularity: It’s a good opportunity to catch the “sudden feeling of boredom”.

As mentioned at the beginning of this article, everyone wants to bring down "One Piece". When countless attempts have failed, there will always be a "lucky guy" that emerges, and the balanced "Demon Slayer: Kimetsu no Yaiba" may be that one.