After years of persistence, Studio Ghibli broke the ban and officially landed on the streaming platform this year. It reached an agreement with Warner in the United States to allow Ghibli works to be launched on HBO Max; in global markets outside the United States and Japan, it chose to put 21 classic works on Netflix. Such a drastic change has made many people very curious. Ghibli's chief producer Toshio Suzuki answered this question in a recent offline event - it's all for money. The main purpose of Ghibli Studio allowing works to be released on streaming platforms is to "make money for making movies." Toshio Suzuki said bluntly: "Hayao Miyazaki is currently making a movie, but it will take a long time and a lot of money." By lifting the ban on streaming platforms, Ghibli can better guarantee its future. Of course, the streaming platform requires the approval of Hayao Miyazaki. Suzuki Toshio joked that Hayao Miyazaki didn't really understand what the so-called "streaming platform" was, which made the entire deal much easier. "He doesn't use a computer or a smartphone." At the same time, Suzuki believes that original content on these platforms is the future of filmmaking, and is very interested in leading the studio to explore this potential. "More and more movies may be made specifically for Netflix services. As a filmmaker, although I think that theaters and discs are key to the distribution of a movie, I do not deny the importance of digital distribution today." |
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