The 630 million yuan spent on "Lost in Russia" was not in vain. Six apps from Toutiao dominated the APP list in January

At least six blockbuster movies were withdrawn during the Spring Festival this year, resulting in almost zero box office revenue. However, a major event also occurred during that period: Toutiao's parent company spent 630 million yuan to purchase the copyright of the movie "Lost in Russia" and played it for free on its own APP, which also caused the number of downloads of Toutiao's APP to soar in January.

According to the January APP monthly index data released by market research firm App Annie, the downloads and revenue of video applications have increased significantly, which is mainly affected by the withdrawal of this year's Spring Festival movies and the new coronavirus epidemic.

According to their list, among the TOP10 downloaded applications, 6 apps owned by ByteDance, including Toutiao, Xigua Video, Douyin, Huoshan Live, Jianying and Hongguo Novel, were shortlisted. It can be said that the 630 million yuan was not spent in vain, and it gave an excellent advertisement to Toutiao's apps.

In addition to video applications, playing games is also one of the options to pass the time during the Spring Festival. The main beneficiaries in this regard are "Honor of Kings" and "Peace Elite", which ranked first and second on the revenue list. The third place is "Sword and Expedition". Although it is a new game, the advertisements of this game are everywhere during the Spring Festival. Their advertisements have been seen on Douyin, Kuaishou, Bilibili, and Weibo. It seems that this investment is worthwhile, and it has reached third place on the revenue list.