The soundtrack of the Chinese animation "Six-Seven" is a big hit, and Aha Entertainment is leading the new attempt to empower IP with music

After the second season of the Chinese original animation "Wu Liuqi" "Wu Liuqi's Strongest Hairstylist" returned in October 2019, its popularity and reputation continued to rise. At the same time, the second season's producer Aha Entertainment also made more attempts and breakthroughs in music and achieved remarkable results. After the second season of the Chinese original animation "Wu Liuqi" "Wu Liuqi's Strongest Hairstylist" returned in October 2019, its popularity and reputation continued to rise. At the same time, the second season's producer Aha Entertainment also made more attempts and breakthroughs in music and achieved remarkable results.

On November 6, 2019, the digital music album "Sixty-Seven Original Soundtrack" of "Sixty-Seven" was launched simultaneously on QQ Music, Kugou Music, and Kuwo Music. Less than two months after its launch, it has been listed on QQ Music many times with albums of real-life IPs or stars such as The Untamed, Chris Lee, and EXO, and entered the top 10 of the QQ Music Digital Album Best-Seller Chart, and ranked second on the Kugou Music Album Best-Seller Chart. So far, the cumulative sales of the three platforms have exceeded 70,000 copies, and the total sales have exceeded one million.

QQ Music, Kugou Music Weekly Chart

The digital music album of "Wu Liuqi" "Wu Liuqi Original Soundtrack" is produced and distributed by Aha Music, a label under Aha Entertainment that focuses on original music creation, production and distribution in the ACG content field. By empowering IP with music, the launch of "Wu Liuqi Original Soundtrack" is a new attempt by Aha Entertainment, as an innovative entertainment company, to commercialize animation IP. It also brings new ideas for the commercialization of domestic animation.

As early as 2018, when the first season of the animation "Six Seven" "Assassin Six Seven" was launched, the perfect and unique soundtrack in the play was well received by fans and the industry, including the sad song "Dear Girl, Why Do You Want to Leave" that fits the love story of the characters Wang Feng and Xiao Mi, the warm and healing ending song "No Matter How Weird You Are, I Will Still Like You", and "Azhen Falls in Love with Aqiang" that created the most popular barrage on B station in 2018. This also gave this hot-blooded and heart-warming animation wrapped in a humorous shell a well-known title of "Music Fan".

Stills from Season 2 of Scissor Seven

The second season of Scissor Seven also continued the previous heartfelt and thoughtful music. The interlude "Not Even a Spare Tire" once again became a hot topic on Bilibili and Weibo, and was called "the heart-piercing divine song of the year" by netizens. In addition to the recognition of the animation and music content itself, the success of the digital music album of Scissor Seven, Scissor Seven Original Soundtrack, is also closely related to Ahaha Entertainment's innovative approach to animation music.

On November 27, 2019, "Sixty-Seven" teamed up with the independent band Sisi and Fan to bring everyone a brand new second season ending song "I Want to Go to the Beach with You". The healing melody and warm singing voice are deeply rooted in the hearts of the people and have become a track that countless fans play on repeat. After the update of the 7th episode of the animation, the romantic love song "Love at First Sight" sung by the protagonist Sixty-Seven at the beach was also unlocked in the "Sixty-Seven" OST digital album "Sixty-Seven Original Soundtrack". With the update of the series, the gameplay of unlocking unknown songs has also aroused the fans' continued attention to the album. Whether in the animation content or the promotion of the album, it has greatly activated the fans and is impressive.

It is reported that the digital music album "Sixty-Seven Original Soundtrack" includes the second season ending theme "I Want to Go to the Beach with You", the interlude "Not Even a Spare Tire (Male Version)", the interlude "Ding Dang's Face (Little Flying Chicken Version)" and 20 classic soundtracks carefully selected from the two seasons. In addition to the participation of He Xiaofeng, the screenwriter, director and voice actor of the "Sixty-Seven" series, and Hou Junjie, the main creator of the first season's animation music, the production and distribution of the second season's animation soundtrack and the entire album also invited the well-known music producer Hou Lei (Hou Jixiang) to work together.

If animation music wants to be recognized, it not only has high requirements for the music itself, but also needs to perfectly match the animation content. Hou Lei (Hou Jixiang), who has created music for famous singers such as Na Ying and Sun Nan, has multiple identities such as guitarist, composer, arranger, and producer. In recent years, he has focused on the creation and production of animation music. The popular interlude "Love at First Sight" in the album was created by him. Hou Lei's (Hou Jixiang) professional music production experience and meticulous observation of life, together with "Wu Liuqi's" close-to-life temperament, have created surprising sparks in music.

According to Zou Shasha, CEO of Aha Entertainment and producer of the "Sixty-Seven" animation series, in order to create better soundtracks for the animation, Aha Entertainment established Aha Music, a label focused on ACG music production, copyright operation and publicity and distribution, and will invest more time and energy in tailoring soundtracks for the "Sixty-Seven" animation series and feature films.

Ahaha Entertainment’s attempts at animation music have brought new breakthroughs in the commercialization of domestic animation. Let us wait and see what more possibilities will emerge from the collision between music and IP in the future.