Warner Bros. has produced and released a series of Lego-themed movies (The Lego Movie 1 & 2, Lego Batman), which have achieved gratifying results. In addition to young audiences and Lego fans, the general public can also fully enjoy the bold imagination and fun of the Lego world. According to DeadLine's exclusive report, Warner, having tasted the sweetness, has signed an agreement with another mainstream toy company Funko to produce a movie with Funko Pop! vinyl dolls as the protagonists. This is of course another application of Warner's own IP. Over the past 20 years, Warner and Funko have cooperated to produce many peripheral collectibles, including Funko's big-headed Batman and Harry Potter dolls. The approval of the cooperation resolution for this film also marks that the relationship between the two parties has risen to a new level. Allison Abbate, executive vice president of Warner, said that Warner is excited to bring these characters to life on the movie screen, and their fresh understanding of pop culture will make these little guys incredibly attractive to fans of all ages. Funko CEO Brain Mariotti commented: "We are very excited about this opportunity and will go all out to make an amazing Funko movie. This is not a matter of promoting toys or expanding the brand. The Warner Animation team has a unique insight into what the first movie should be like, and we are very happy to embark on this journey with them." |
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