In late July, when James Cameron was busy filming the sequel to "Avatar" in New Zealand, Disney's "Avengers 4" finally surpassed his "Avatar" at the box office of 2.79 billion US dollars and topped the list of film history. When Cameron heard the news, was his first reaction frustrated or sad? No, he felt relieved and optimistic instead. He said in a recent retrospective interview with DeadLine: "This actually gives me great hope. The success of "Avengers 4" proves that people are still willing to go to the cinema to watch movies. The biggest fear of filming "Avatar 2" and "Avatar 3" is whether the market has changed so much that people will no longer be excited about watching movies in the same dark room with a group of strangers." "Will Avatar 2 and Avatar 3 be able to replicate the success of that time in this completely different era? Who knows, we're working on it. But the key is that we know it's possible. I'm happy to see this happen, rather than, with the development of high-speed network environment, everyone chooses to enjoy customized experience at home, in which case the potential of the film will no longer exist." In addition, the box office success of "Avengers 4" did not actually take into account inflation factors. Therefore, for James Cameron, rather than a box office No. 1 throne, he would rather get this important guarantee today, that is, his future projects still have the opportunity to challenge past successes. “I’m glad that this environment still exists because I’m still most concerned with the big screen. It’s not that I won’t do some streaming stuff, but what I love most is creating an experience that is completely immersive - turning off the phone and immersing yourself in the screen.” |
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