Well-known screenwriter reveals traffic fraud: Traffic stars reveal their true colors after ticket subsidies are cancelled

Recently, the topic of traffic stars' movie reputation and box office failures has continued to ferment. Why is it difficult to convert "top traffic" into box office figures? Well-known screenwriter Wang Hailin published an article on the 3rd to analyze one of the reasons: in the past few years, the box office of traffic stars' movies exceeded 100 million yuan, and many of them benefited from false box office behaviors such as ticket subsidies. With the withdrawal of ticket subsidies, the current "traffic failure" has emerged. In contrast, because the TV drama market does not have the characteristics of mass consumer goods, traffic stars will continue to be popular, and the TV drama industry has also become the industry most harmed by traffic fraud.

Wang Hailin pointed out that in the past few years, movie box office had ticket subsidies, that is, the Internet ticket purchasing platform sold 50 yuan movie tickets for 20 yuan, and the 30 yuan difference was supplemented by the ticketing platform to seize the ticketing market. Therefore, some films of traffic artists can rely on the fan economy to leverage over 100 million box office. In this regard, Wang Hailin analyzed that the number of iron fans of Chinese traffic artists is generally more than 20,000. 20,000 people exchange real movie tickets for a box office of one million. Most traffic artists have a box office of about 20 million, that is, about 300,000 iron fans. The final box office of "Shanghai Fortress" was 122 million. Excluding the contributions of Shu Qi, Jiangnan and others, Lu Han's iron fans are a very high number, which is already top traffic.

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The reporter asked me about traffic artists. I said that traffic artists have never been good in the to C market. Movie tickets are bought by the audience. The number of loyal fans of Chinese traffic artists is generally more than 20,000, and at most about 2 million. However, 20,000 to 30,000 fans are enough to make the concert popular, the airport pick-up frenzy, and the red carpet grand occasion. 20,000 people exchanged for real movie tickets is a box office of one million. Most traffic artists have a movie box office of about 20 million, that is, about 300,000 fans. Top traffic artists have 2 million fans, which can be exchanged for a real box office of up to 100 million. The final box office of "Shanghai Fortress" was 122 million. Excluding the contributions of Shu Qi, Jiangnan and others, Lu Han's fans are around 2 million, which is a very high number! It is indeed top traffic! In the past few years, movie box office had ticket subsidies, that is, the Internet ticket purchase platform sold 50 yuan movie tickets for 20 yuan, and the 30 yuan difference was subsidized by the ticket platform to seize the ticket market. The ticket platform used its market share to raise funds for capital operation. Two years later, capital operation and mergers and acquisitions were almost done, and the ticket platform no longer subsidized, forcing the film company to subsidize the 30 yuan difference for each ticket, otherwise you will be kicked out of the movie ticket market. So the production company spent a huge amount of money to buy tickets to support the false box office. The false box office was used to deceive shareholders and push up the stock price of the production company. Therefore, some films of traffic artists exceeded 100 million in the past few years, which were basically operated by ticket subsidies and guarantee companies. The guarantee company estimates the box office and guarantees the production company. The guarantee company subsidizes the insufficient part. The guarantee company also operates capital, and buys the box office to make the guarantee successful and obtain a high valuation. If a traffic artist has 2 million iron fans, he can claim to have 100 million fans. 2 million people can crush all votes, Douban ratings, Weibo hot searches, barrage praise, and attack opponents. Now, ticket subsidies have been banned by Xuan Xuan, and naked swimmers have emerged. However, the to B market, that is, long dramas (TV series, web series) and traffic artists will continue to be popular, because the buyers in the to B market need a basis to convince the platform to buy your drama. The buyer cannot say that I think the story is good, this is not called a basis. He can say that the artist's data proves that he has 100 million fans, Weibo hot searches prove it, barrage, ratings, and clicks all prove that the drama he plays should be bought. The common feature of all the above data is that it can be faked! my country's to B market does not need real data, but only data that can be manipulated, mastered, and adjusted at any time. These data are given to advertisers. Advertisers know that they are fake, but they jointly deceive business owners. Business owners are half-believing and half-doubting, but there is no other standard and they can only accept these data. This is also the reason why real, real-time, uncontrollable data such as set-top boxes will never be adopted. And, by the way, this conspiracy of false data interest chain is a closed-loop semi-open market full of kickbacks and transactions. Traffic artists cannot succeed in the toC market, but in the toB market, as long as the current closed-loop purchase and sales mechanism exists, fraud will always be with us.