A cup blunder in "Game of Thrones" made Starbucks earn $2.3 billion

In the fourth episode of the final season of "Game of Thrones", when everyone was celebrating and drinking, something that looked like a "Starbucks" coffee cup appeared on the table of "Dragon Mother". This blooper immediately caused heated discussions around the world.

According to CNBC, in the few days after the fourth episode was aired, this "free" product placement has brought Starbucks up to $2.3 billion in revenue. Moreover, it was confirmed that the cup that appeared in the blooper was not a Starbucks product, but a service coffee cup handmade by the crew members. It can be said that Starbucks "earned" 2.3 billion US dollars.

Stacy Jones, CEO of a Hollywood brand marketing company, said that "Game of Thrones" and the "Starbucks" Goof Cup have been mentioned more than 10,000 times on the Internet and television media around the world. In addition, Talkwalker, a social media analysis and monitoring platform, said that "Game of Thrones" and the "Starbucks" Goof Cup were mentioned nearly 200,000 times on Twitter, social forums, blogs and news websites within 48 hours, reaching unprecedented popularity.

Of course, both HBO and Starbucks responded to the incident. HBO said: "Something went wrong in this episode, but Dragon Mother didn't order a latte, she asked for a cup of herbal tea." Although this is not a Starbucks product, it still has to attract attention. Starbucks said: "Why didn't Dragon Mother order our mango dragon fruit drink?"

Currently, this goof has been deleted from the fourth episode of the final season of Game of Thrones. The fifth episode of Game of Thrones Season 8 will be broadcast on HBO and Tencent Video at 9 am on May 13.