According to data from Lighthouse Professional Edition, as of 11:42 on February 14, the total box office (including pre-sales) for the 2024 Spring Festival (February 10-February 17) exceeded 5 billion, and the number of moviegoers exceeded 100 million. In the past 10 years, the box office of the Spring Festival period before 2022 has been growing rapidly. The 2020 Spring Festival period was cancelled, but there was a retaliatory rebound during the 2021 Spring Festival, a significant increase of 33.58% from 2019, with the overall box office reaching 7.783 billion yuan. There was a decline in 2022, with a year-on-year drop of 22.29% to 6.049 billion yuan; the Spring Festival period in 2023 saw growth again, reaching 6.764 billion yuan. According to current forecasts, 2024 will hit a new historical high, and there is a high probability that it will exceed 2021. As of now, "Hot" (1.718 billion yuan), "Speeding Life 2" (1.508 billion yuan), and "Boonie Bears: Reverse Time" (895 million yuan) are temporarily ranked the top three in the box office of the period. One of the biggest highlights of "Hot" is that Jia Ling lost 100 pounds for the role. It is reported that during the roadshow, Jia Ling met with the audience offline for the first time in a year and a half, and finally revealed her changes. Facing the cheers of the audience, Jia Ling burst into tears. Which of these Spring Festival movies have you watched? |
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