Hayao Miyazaki's "How Do You Want to Live?" was released quietly for 4 days and the box office surpassed Spirited Away

On July 14, Hayao Miyazaki's fully animated film "How Do You Want to Live?" was released in Japan in a low-key manner. Although many viewers were surprised that there had been no public publicity for the film, this did not affect the popularity of the film at all. As of the latest statistics today, the total box office has exceeded 2.14 billion yen, surpassing the simultaneous box office record of "Spirited Away" that year.

Director Hayao Miyazaki announced his retirement after the release of the film "The Wind Rises" in 2013, and announced his comeback in 2017. This is his first work after his comeback. It is adapted from the novel of the same name published by Genzaburo Yoshino in 1937. The story tells about a 15-year-old boy "Little Copernicus" who, under the guidance of his uncle, a college graduate, explores topics that cannot be avoided in life, such as friendship, wealth, discrimination, bullying, courage, etc., in order to explore "the value of being human".

In fact, it’s not that the media was unwilling to report it, but that “How Do You Want to Live?” was not deliberately promoted at all. It was only when Japanese audiences suddenly discovered that the film was released that a large number of audiences rushed to check for relevant information about the film. Now it seems that Miyazaki Hayao is still in good shape, and the appeal of the film is still top-notch.