B station UP host "stop updating trend" is on the hot search: many UP hosts responded

Today, the Weibo topic #Bilibili UP hosts initiate a wave of suspension of updates# became extremely popular and topped the Weibo hot search list. Many UP hosts announced a temporary suspension of updates, pointing the finger at the reduction in platform revenue, which attracted public attention.

At present, according to news from China Business News, many UP hosts have responded to this matter.

Among the UP hosts who have stopped updating this time, Xu Da Wang, a blogger in the gaming area who makes a living by his looks, posted on Weibo that he stopped updating for personal reasons and that Bilibili is just a publishing platform of his own, and whether he stops updating or not has nothing to do with Bilibili.

-LKS-, who just made it into the top 100 UP hosts and also announced that he would stop updating recently, also said on Weibo, "I am only announcing on a personal basis that I will stop updating. It has nothing to do with my financial situation. My income from Bilibili this year is no less than before."

It is worth mentioning that according to the 2022 financial report released by Bilibili in March, last year, Bilibili distributed approximately 9.1 billion yuan in revenue to UP hosts, an increase of 18% year-on-year.

However, it must be acknowledged that the current creative incentives at Bilibili have been changed, adjusting the dependence of revenue on three-links and interactions, which has objectively led to a reduction in the current creative incentives at Bilibili.

Obviously, under the premise that Bilibili expects to achieve Non-GAAP break-even in 2024, controlling the cost of sharing with UP hosts and improving commercialization efficiency will be an irreversible trend.

But at the same time, the UP host ecosystem is also the "core" of Bilibili's current community ecosystem. How to prevent the loss of UP hosts while controlling costs will be an unavoidable test for Bilibili.