Survey shows that 70% of viewers are willing to pay for the live broadcast of the finale. Do you support advanced on-demand viewing?

Remember the advanced on-demand service that sparked a heated discussion last year? It may be back again. Recently, the China Consumer News released the "2022 Long Video Platform User Satisfaction Report", which showed that more than 70% of consumers are willing to pay for high-quality content and are more inclined to open memberships for more than half a year.

However, the prerequisite is to first inform the specific rules and guarantee the rights and interests of paying users.

From this we can also see that people are not actually opposed to the advanced on-demand service. On the contrary, they may like it very much. However, the specific implementation method requires the video platform to be more comprehensive.

At the very least, the continuous addition of various services weakens the original paying users, causing them to spend money but get fewer and fewer rights.

It is reported that the major video platforms previously launched the advanced on-demand function, which aroused opposition from many netizens, and later cancelled the paid privilege one after another.

The China Consumers Association believes that video platforms that cater to user needs and provide VIP membership services should respect the majority of consumers, abide by the principle of integrity, comply with legal provisions, and put an end to profiteering, illegal deception of customers, and unfair terms.

However, in the last action to cancel advanced on-demand programs, only iQiyi was praised because they compensated "Star Diamond Members" who could watch advanced on-demand programs for free with double the number of membership days.