Don't always compare iQiyi, Youku, Tencent and Netflix. They are not the same thing at all.

In the new year, it is time to recharge memberships on various video platforms. Many netizens are complaining that even if they have recharged, their experience has not been improved. In such a large network, they can't find a few dramas that they are willing to watch. Many netizens said in the video comment area, look at how exciting the dramas of Netflix next door are, and then look at the three major domestic platforms iQiyi, Youku and Tencent Video. So what is the reason why the content of iQiyi, Youku and Tencent Video is so boring?

iQiyi, Youku, and Tencent Video are completely different from Netflix in nature and their systems are also very different.

iQiyi, Youku and Tencent Video are video UGC platforms, and their competitors should be Youtube, not film distributors. Netflix is ​​the world's first streaming website and a production company, not a UGC platform.

The main domestic system is the separation of production and broadcasting, which is also to enable broadcasting units to reduce risks and costs as much as possible. It is also a manifestation of market economic optimization.

But times have changed, and traditional movies have transitioned from theaters to streaming platforms. Users are more willing to watch movies and exclusive video content on streaming platforms, which also gives streaming platforms greater voice.

iQIYI, Youku and Tencent Video are broadcasting companies in the industry structure, so they also have production companies such as iQIYI Pictures, Tencent Pictures and Youku Pictures, but they are often joint productions, and there are very few exclusive productions by iQIYI, Youku and Tencent Video. Naturally, their own production technology cannot be compared with that of big companies such as Hollywood.

Different consumption concepts between China and the United States: American users are more willing to pay for content

China has indeed made great efforts to protect intellectual property rights in recent years, from shutting down the Renren Subtitles Group to protecting digital music copyrights. But it must be said that the United States has more complete protection for intellectual property rights.

American users are not opposed to paying for content, including news TV programs such as HBO. The market environment and user consumption habits are different.

Technical strength is limited. From quality control to playing Netflix, it is more professional

This is a cycle. If the producers and the platform form a unified value system, then the videos produced will definitely be high-quality. In recent years, Netflix has indeed shown us more possibilities for producers to explore.

Netflix's self-produced dramas, from "House of Cards" to "Squidward", are all excellent. It has also explored immersive game series like "Black Mirror", which are repeated explorations of user immersive experience.

When iQiyi, Youku and Tencent Video participate in the production of a TV series, more than a dozen producers participate and it is difficult to reach a consensus.

Editor's comments:

iQiyi, Youku and Tencent Video cannot break away from Netflix's high-end route, and there is no need for them to follow such a route. If the films are not good and the user experience is not good, then it is better to lower their status and learn more about Bilibili's content production model, which may be a new way out.