Matsumoto Kiyoshi and Osomatsu-san collaboration: what are the unique products and appeal to fans?

Matsumotokiyoshi x Osomatsu-san - The appeal of a unique collaboration

Matsumoto Kiyoshi and Osomatsu-san collaboration is a short anime series that was distributed online from October 17 to December 18, 2017. The series is based on the original work by Fujio Akatsuka and produced by Studio Pierrot under the direction of Yoichi Fujita. There are 7 episodes in total, each 5 minutes long, but packed with dense content. In this article, we will take a deeper look into the appeal and details of this unique collaboration.

Background of the collaboration

Matsumotokiyoshi is a well-known Japanese drugstore chain with many stores across the country. Meanwhile, Osomatsu-san is an anime based on Fujio Akatsuka's manga "Osomatsu-kun," with the first season airing in 2015 becoming a huge hit and the second season airing in 2017. This collaboration aims to further spread the popularity of Osomatsu-san while utilizing Matsumotokiyoshi's brand image.

The background to this collaboration was Matsumotokiyoshi's desire to strengthen its approach to the younger demographic. Osomatsu-san is popular with a wide range of people, from young people to middle-aged and elderly people, and it was hoped that using the character would make Matsumotokiyoshi's products and services feel more familiar to them. Another benefit is that fans of Osomatsu-san can enjoy seeing the character in situations that are different from their usual ones.

Story and Characters

The story of Matsumotokiyoshi x Osomatsu-san is about the Matsuno sextuplets trying out various products in a Matsumotokiyoshi store and working as store clerks. Each episode features a different product, allowing viewers to have fun while learning about how to use the product and its effects.

For example, in the first episode, the sextuplets try out cosmetics from Matsumotokiyoshi. Osomatsu applies lotion to his face, Karmatsu picks up a beauty serum, and 14matsu applies cream in a humorous scene. In addition, in a scene where Todomatsu tries on a mask, the different types of masks and how to use them are introduced.

The portrayal of the characters is also very appealing. Osomatsu-san's characters retain their original personalities while also showing new sides to them that match Matsumotokiyoshi's products. For example, in the scene where Choromatsu tries Matsumotokiyoshi's health foods, his high level of health consciousness is emphasized. In the scene where Jyushimatsu tries Matsumotokiyoshi's supplements, his inquisitive personality is utilized.

Animation and performance

The animation was created by Studio Pierrot, and while faithfully recreating the atmosphere of the original work, it also effectively introduces Matsumotokiyoshi's products. In particular, the animation is full of ingenuity in visually conveying how to use the products and their effects.

For example, in the second episode, there is a scene where the sextuplets try out Matsumotokiyoshi shampoo. In this scene, the foaming and scent of the shampoo are animated, allowing viewers to feel as if they are actually using the product. Also, in the third episode, there is a scene where the sextuplets try out Matsumotokiyoshi toothpaste. In this scene, the effects of the toothpaste are animated, allowing viewers to feel the effects for themselves.

In terms of direction, each episode has a different theme or product, which is a creative way to attract the viewer's interest. For example, in the fourth episode, there is a scene where the sextuplets try out supplements from Matsumotokiyoshi. In this scene, the effects of the supplements are expressed through animation, and the show is designed to allow the viewer to experience them for themselves. Also, in the fifth episode, there is a scene where the sextuplets try out cosmetics from Matsumotokiyoshi. In this scene, the effects of the cosmetics are expressed through animation, and the show is designed to allow the viewer to experience them for themselves.

Voice actors and music

The voice actors are the same as the original Osomatsu-san cast, and they bring out the individuality of the characters. The voice actors, Sakurai Takahiro as Osomatsu, Kamiya Hiroshi as Karumatsu, Nakamura Yuichi as Choromatsu, Hiyama Nobuyuki as 14matsu, Ono Daisuke as Todomatsu, and Iguchi Yuka as Ichimatsu, express the individuality of the sextuplets.

The music also uses Osomatsu-san's original soundtrack, which has the effect of drawing viewers into the world of Osomatsu-san. In particular, the opening and ending songs for each episode really bring out the atmosphere of Osomatsu-san. The opening song, "Hanamaru Pippi wa Yoiko Dake," features the energetic singing voices of the sextuplets, lifting the mood of the viewers. Meanwhile, the ending song, "SIX SAME FACES," is a song that really expresses the individuality of the sextuplets, giving viewers an opportunity to rediscover their charms.

Matsumotokiyoshi product introduction

The biggest feature of Matsumotokiyoshi x Osomatsu-san is that it introduces Matsumotokiyoshi products. Each episode features a different product, allowing viewers to have fun while learning about how to use the product and its effects.

For example, in the first episode, the sextuplets try out cosmetics from Matsumotokiyoshi. Osomatsu applies lotion to his face, Karmatsu picks up a beauty serum, and 14matsu applies cream in a humorous scene. In addition, in a scene where Todomatsu tries on a mask, the different types of masks and how to use them are introduced.

In the second episode, there is a scene where the sextuplets try out Matsumotokiyoshi shampoo. In this scene, the foaming and scent of the shampoo are animated, allowing viewers to feel as if they are actually using the product. In the third episode, there is a scene where the sextuplets try out Matsumotokiyoshi toothpaste. In this scene, the effects of the toothpaste are animated, allowing viewers to feel the effects for themselves.

In the fourth episode, there is a scene where the sextuplets try out supplements from Matsumotokiyoshi. In this scene, the effects of the supplements are shown through animation, and the scene is designed to allow viewers to experience the effects for themselves. In the fifth episode, there is a scene where the sextuplets try out cosmetics from Matsumotokiyoshi. In this scene, the effects of the cosmetics are shown through animation, and the scene is designed to allow viewers to experience the effects for themselves.

Viewer reactions and ratings

Matsumotokiyoshi x Osomatsu-san has been well received by viewers. In particular, many Osomatsu-san fans commented that they were able to see a new side of the sextuplets. In addition, many viewers commented that they enjoyed learning about how to use the products and their effects while also introducing Matsumotokiyoshi's products.

This collaboration also had the effect of improving Matsumotokiyoshi's brand image. Viewers were able to enjoy Matsumotokiyoshi's products together with the Osomatsu-san characters, which helped them to feel more familiar with Matsumotokiyoshi's products. This was also expected to have the effect of increasing their desire to purchase Matsumotokiyoshi's products.

Recommendations and Summary

Matsumotokiyoshi x Osomatsu-san is a unique collaboration that is extremely appealing. For Osomatsu-san fans, not only can they see a new side of the sextuplets, but they also have the benefit of learning about Matsumotokiyoshi's products while having fun. Viewers have also praised the show for introducing Matsumotokiyoshi's products.

This work is distributed online, so viewers can watch it at their own convenience. Also, each episode is short, 5 minutes long, and although there are 7 episodes, they are packed with dense content, so viewers can watch them all in one go. Furthermore, viewers can feel familiar with Matsumotokiyoshi's products, which is expected to have the effect of increasing their desire to purchase Matsumotokiyoshi's products.

Above, we have delved deeply into the charm and details of Matsumotokiyoshi x Osomatsu-san. This work is recommended not only for fans of Osomatsu-san, but also for those who are interested in Matsumotokiyoshi products. We hope you enjoy this unique collaboration.