The 2021 Spring Festival movie season was very popular, and tickets for popular New Year films were hard to come by. According to statistics, as of 0:00 on February 18, the real-time total box office of Spring Festival movies has exceeded 8 billion yuan, far exceeding the box office of the same period in previous years, and at the same time breaking many world records such as the global single-market single-day box office and the global single-market weekend box office. According to the data from Maoyan Professional Edition's "2021 Spring Festival Outlook", the 7-day cumulative box office of the 2018 Spring Festival was 5.771 billion yuan, accounting for 9.5% of the annual box office; the 7-day cumulative box office of the 2019 Spring Festival was 5.903 billion yuan, accounting for 9.2%. On February 12, the first day of the Lunar New Year, more than 34 million viewers went to the cinemas nationwide, with the cumulative box office exceeding 1.7 billion yuan throughout the day, breaking the single-day total attendance and single-day box office records in Chinese film history. On February 14, Valentine's Day, the single-day cumulative box office exceeded 1.4 billion yuan, setting a new record for box office, screenings, and attendance during the Valentine's Day period in Chinese film history. During this year's Spring Festival, seven films, including "Detective Chinatown 3", "Hello, Li Huanying", "Assassination of Novelist", "The Order of the Samurai", "Raging Fire", "New Gods: Nezha Reborn" and "Boonie Bears: Wild Life", hit the big screen, and their box office has now exceeded 100 million yuan. As of 0:00 on February 18, the box office of "Detective Chinatown 3" has exceeded 3.6 billion yuan, and the first-day box office exceeded 1.04 billion yuan, setting a number of new records in the Chinese film market, including the first-day box office of a single film, the single-day box office of a domestic film, and the number of viewers on the first day. The film increased the original Spring Festival box office record of "Monster Hunt 2" by 500 million yuan, and also broke the single-market single-film single-day global record of 157 million US dollars set by "Avengers 4" in North America. "Hello, Li Huanying" has the potential to be a "dark horse". As of 0:00 on February 18, the box office has exceeded 2.8 billion yuan, and its reputation has been rising. The Douban score has reached 8.2 points, and about 80% of netizens have given 4 stars or above. The total box office (including pre-sales) of the Chinese film market in 2021 has exceeded 10 billion yuan, and the total number of moviegoers has exceeded 229 million. According to the "2021 Cinema Film Outlook Report", China is expected to have 262 new films on the screen in 2021, including 242 domestic films, and the prospects are promising. In the future, Chinese filmmakers need to use more wisdom and higher realms to promote the high-quality prosperity and development of Chinese films. |
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