"Jade Dynasty 2: The Cold Blooded Banquet" broke 700 million CCTV questioned: traffic for traffic's sake

Recently, Guo Jingming's work "Jade Dynasty 2: The Cold Blooded Banquet" is being screened on Tencent Video. The film was supposed to be released in theaters, but after a few years of delay, it was changed to an online movie. Although users need to pay to watch it, its performance is much better than "Jade Dynasty 1".

After the release of "Cold Blooded Banquet", many traditional film critics were dissatisfied with Guo Jingming's pure money-making behavior. CCTV's program "Today's Film Review" also complained about the large number of traffic stars appearing in Guo Jingming's films, and believed that such filming method was inappropriate.

Commentator: In Guo Jingming's "Jade Dynasty" series, the main characters are basically all celebrities. Four of the four and three small ones who were once known as the "first generation of top stars" appeared in Guo Jingming's movies. In addition, Yang Mi, Chen Weiting, Guo Caijie and others are also popular. Such a scene is more like an MV to attract fans and book fans' money than a movie. No wonder it was questioned by CCTV programs for "traffic for the sake of traffic".

The commentator believes that Wang Yuan has always been a shy big boy in the hearts of the audience, but he presents a different face in the movie. If the faces of these stars are used simply for traffic and movie box office, such behavior is worth discussing.

Since the release of Guo Jingming's "Cold Blooded Banquet", the results have been very impressive. Calculated based on the minimum ticket price of 12 yuan, it has almost exceeded 300 million yuan, which is equivalent to a box office of over 700 million yuan for a theater movie. This is more successful than "Jade Dynasty 1" which had a box office of less than 400 million yuan.

Guo Jingming himself also confirmed the good performance of "Cold Blooded Banquet" on Weibo, saying that he didn't need to sell his house and that he could look forward to "Jade Dynasty 3". In fact, since the filming of "Jade Dynasty 1" started, many people have been pessimistic about it, but it is an indisputable fact that Guo Jingming still has the box office appeal.

Although his films are full of elements that do not conform to the public's aesthetic taste, Guo Jingming is not an excellent director in the traditional sense, and he himself has been swept up in plagiarism scandals, but it is undeniable that he is indeed a successful businessman who has made a fortune by adapting some of his early works into film and television.