Recently, the well-known director Jia Zhangke publicly stated that Hollywood movies have lost their appeal to the Chinese market. In Jia Zhangke's view, Hollywood movies have lost their appeal to the Chinese market, and the top 10 domestic annual box office rankings are almost all Chinese movies. In fact, judging from the changes in recent years, Chinese people are indeed not interested in Hollywood movies anymore. So why don't they like to watch imported blockbusters? Some practitioners have said before that the first reason is that Hollywood movies are always using the same IPs over and over again, the public is desensitized to 3D technology and tired of stereotyped plots, and the box office of Hollywood blockbusters are not satisfactory. The most crucial point is that the Chinese people’s awareness and confidence in their own culture are also increasing rapidly. Jia Zhangke also said that we should have an open mind and build an attractive and influential image of Chinese films and establish our cultural status as a whole. |
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