Zhang Ruoyun, the lead actor of "Celebrating More Than Years", responded to the controversy over on-demand charging: The money has not gone into my pocket

Previously, when the new advanced on-demand mode of "Joy of Life" was launched, Tencent Video and iQiyi were controversial. Wang Juan, editor-in-chief of Tencent Video, once said: "Tencent Video is not considerate enough in informing members and their consumption psychology. This is our bug and where we did not do well." How do the actors in the play view this matter?

According to China News Network, when Zhang Ruoyun, the lead actor of "Joy of Life", was interviewed on the spot, some media mentioned the controversial issue of the advance on-demand service of the hit drama "Joy of Life". Zhang Ruoyun smiled and responded that the 50 yuan did not go into his pocket. Zhang Ruoyun said that he was very happy to shoot this drama and was honored to play the role of Fan Xian. He hopes to bring more good works to the audience in the future.

Previously, Tencent Video’s VIP advance on-demand service for “Joy of Life” sparked controversy. VIP users could watch 6 episodes in advance and then pay 50 yuan to watch another 6 episodes. This move was criticized as “ugly”. Industry insiders said that the price of video membership will most likely increase next year because the financial pressure on various platforms is very great.

People's Daily Online published a commentary article titled "Video websites exploring payment model innovation must first learn to respect the rules", stating: "It is understandable that video platforms need to make profits, and payment model innovation is not a bad idea, but to truly respect users, we must first learn to revere and respect the rules."

People's Daily Online commented on the responses of Tencent and iQiyi: "In their previous responses, both platforms said that they were not considerate enough in informing members and understanding consumer psychology. Strictly speaking, this is not just a matter of 'not being considerate', but the rules themselves lack sufficient respect for users. If VIP members are truly regarded as 'very important people', they should not have rashly 'created complications' and launched VVIP on the basis of VIP."

People's Daily Online believes that the video site "arbitrarily" changes the rules after users pay, and derives other models, which actually undermines the basic expectations of users about their own rights. On the surface, the practice of adding more updates did not affect the original rights of ordinary members, but it undermined the initial expectations of users, which is what angered the public the most.

Some people believe that the controversy over video website charges is related to the fact that some users have not yet formed sufficient payment habits. People's Daily Online also refuted this: "This view is actually specious. On the one hand, it is not the video website charges that has caused controversy, but how to charge; on the other hand, the more the user's payment habits still need to be cultivated, the more the video website should make the payment rules as transparent as possible, otherwise it may backfire. For example, this time many netizens said that they would rather look for pirated resources. It can be said that the user's payment habits are not automatically generated, and they also need the care of the platform."