"Secret Invasion" opening video was produced using AI, and industry designers criticized it

Hollywood screenwriters are currently on strike for many reasons, one of which is to protect their jobs from being eaten away by AI. During this period, Disney launched the new Marvel series "Secret Invasion", and the opening credits of the series were partly produced by "AI suppliers".

According to media reports, the title sequence of the series was produced by Method, a visual studio that has been working with teams of humans and artists to produce advertisements, TV shows and movies for many years. But in the "Secret Invasion" series, the title sequence was produced by "producers, designers and an AI technician". The director and executive producer of the series, Ali Salim, told the media that he was "fascinated" by the AI's ability to accurately convey the ominous feeling he wanted to present.

The effect of this opening is as follows. It looks a bit distorted, and many viewers said that they did not see any "ominous feeling":

The "AI technician" appears to be Sagans, also known as Carl Sagan, an art designer who "dreams with machines". They reportedly posted their work on Instagram earlier, calling it "an important milestone in the pioneering use of artificial intelligence technology in such a grand production". But after a large number of designers and viewers fiercely criticized the opening, he has deleted his work.

Many people believe that this does not "echo the theme of the series", but is a cheaper, faster but lower quality way of production. Naughty Dog designer David Blatt said on Twitter that Disney and Method are "using exploitative and ethically questionable AI tools", while A24 art designer Kenzie Bugg believes that even if the effect is acceptable, the key problem is that "this industry giant is already notorious for underpaying VFX workers, and now they have found a way not to pay them."

Jeff Simpson, an art designer who previously worked at Ubisoft and Square Enix/Eidos and worked as a designer on the Secret Invasion crew, said: "The title of Secret Invasion was generated by artificial intelligence. I feel frustrated. I think artificial intelligence is unethical and dangerous. It exists only to eliminate the profession of artists."

In addition to the film and television industry, AI technology is also gradually penetrating into the electronic game industry.