Kevin Feige confirms Loki is the most-watched MCU series

In Disney's latest upfront presentation to advertisers, Marvel Studios veteran Kevin Fiege revealed Loki is the most-watched MCU series on Disney+.

Fiege's statement is consistent with the viewing data provided by third-party service companies Nielsen and Samba. According to Nielsen data, Rocky has been watched for 5.23 billion minutes. This is equivalent to an average viewing time of 872 million minutes per episode.

Marvel and Lucasfilm series are clearly the most popular shows on Disney+, according to Nielsen. Nielsen data obtained by THR shows that Loki was the only show to surpass 1 billion minutes of viewing in just one week (though The Mandalorian is still the most-watched show on Disney+).

Watching time of four Disney+ Marvel series in 2021:

"Rocky": 5.23 billion minutes (872 million minutes per episode)

"WandaVision": 4.8 billion minutes (534 million minutes per episode)

The Falcon and the Winter Soldier: 4.15 billion minutes (692 million minutes per episode)

Hawkeye: 3.46 billion minutes (577 million minutes per episode)

As for the most recent Marvel series in 2022, Nielsen's statistics from April 11-17 show that Moon Knight had a viewing time of 638 million minutes. However, this is only the duration of the first three episodes, not all of them.