Shanghai has Disneyland, and Beijing's Universal Studios will also open on September 20. The ticket price has changed several times, and now it is determined to start at 418 yuan and the highest is 748 yuan. In order to build this entertainment park, a total of hundreds of billions of yuan have been invested. How long will it take for Beijing Universal Studios to make back the investment? First, let's take a look at what the money was spent. Earlier, Beijing Daily reported that the construction investment in the first phase of Beijing Universal Studios' various projects, plus the government's investment in supporting infrastructure such as subways, highways, and overpasses, totaled more than 100 billion yuan. How much can be earned back from the 100 billion yuan cost? Many financial institutions have already done analysis. Shanxi Securities analyzed in a research report that considering the possibility of controlling passenger flow in the early stage of opening and under epidemic prevention and control, after the opening of Beijing Universal Studios, the average annual passenger flow will be about 14.8 to 18.08 million; in the first year of opening, the neutral estimate is 15 million. CICC's research report predicts that Beijing Universal Studios' annual turnover will reach 25 billion to 30 billion yuan after it matures. According to the prevailing profit margin in Universal Studios’ financial reports, the payback period for Universal Studios Beijing is approximately 4 years. According to information, Beijing Universal Studios is the fifth Universal Studios in the world, the third in Asia, and the largest Universal Studios to date. There are seven major scenic spots in the studio, namely Kung Fu Panda Land of Awesomeness, Transformers Base, Minions Park, The Wizarding World of Harry Potter, Jurassic World Nublar Island, Hollywood and Waterworld. In addition, the scenic area has 37 rides and landmark attractions, 24 entertainment performances, 80 restaurants and 30 retail stores. The scenic area also has two supporting hotels - Universal Studios Grand Hotel and NUO Resort Hotel, both of which are high-end. The hotel has a variety of family rooms to facilitate family tourists to stay. One of the theme hotels is connected to the park, and transportation is relatively convenient. |
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