Why did Guo Jingming apologize for plagiarism 15 years later? The media said it was "the end"

On the last day of 2020, Guo Jingming suddenly chose to apologize in the early hours of the morning for being convicted of plagiarism 15 years ago.

Guo Jingming posted a message at 0:00 on December 31, saying: Ms. Zhuang Yu, I solemnly apologize for the harm I have caused you. I am very sorry. I also want to apologize to the public, to all original authors, and to China's hard-won creative environment. I am sorry that I have set a very bad example. Please learn from my mistakes, refuse to plagiarize, and respect creation.

This incident surprised the entire network. There are many different opinions on the reason why Guo Jingming apologized. Some said it was because his variety show was banned, some said it was because he and Yu Zheng were recently jointly boycotted, and some said it was because of pressure from the State Administration of Radio, Film and Television, because the latter also began to pay attention to plagiarism and other bad deeds.

Domestic media First Financial Daily also reported the incident. They pointed out that the reason behind Guo Jingming's apology was different from other statements, and believed that the reason behind Guo Jingming's apology was because his business empire had come to an end.

The article states that Guo Jingming became a multimillionaire in his early 20s thanks to his royalties, and topped the list of China's richest writers three times in 2007, 2008 and 2011. Although Guo Jingming has not published any novels since 2014, he still ranked among the top ten richest people in 2017 thanks to his previous royalties.

After stopping writing, Guo Jingming began to focus on film and television. Although the previous "Tiny Times" series of films (four films) had poor reputations (Douban scores were all less than 5 points), they were very successful commercially, with a total cumulative box office of 1.78 billion yuan.

In 2016, Guo Jingming spent another 100 million to create the live-action CG movie "The Lost Tomb", but the ratings and box office were not satisfactory. The same is true for the recent "Jade Dynasty 2". Although the movie he invested the most effort in "The Yin-Yang Master: Dream of Eternity" had a decent box office, it would still be difficult to recover the cost at a box office of 1 billion, which is still difficult.

In short, the article believes that the reason why Guo Jingming finally apologized was related to the fact that his business model in recent years was not recognized. The negative public opinion of "Actors Please Take Your Place", the boycott of the screenwriter industry, and netizens' dissatisfaction with the negative effects of the "IP+traffic" model have jointly caused this model to fail.