Bilibili acquires stake in Huanxi Media and obtains external broadcasting rights for works such as "Win the Championship"

Today (August 31), Huanxi Media and Bilibili signed an agreement. Bilibili invested HK$513 million and became a 9.9% shareholder of Huanxi Media. After the investment, Bilibili will appoint a director to join the Huanxi board of directors, which includes Xu Zheng and Ning Hao. The two parties will carry out in-depth cooperation in the fields of film and television content, streaming media, etc. According to the agreement signed by Huanxi Media and Bilibili, the cooperation includes:

1. The film and television content for which Huanxi Media has exclusive new media copyright will be exclusively broadcast on Huanxi Premiere (huanxi.com) and Bilibili, new media platforms under Huanxi Media Group; the revenue generated from broadcasting the licensed content on the Bilibili platform will be divided after deducting the costs.

2. Bilibili will set up a special area on its platform for Happy Premiere.

3. For film and television projects controlled by Huanxi Media, Bilibili will be given priority investment rights.

4. Huanxi Media and Bilibili will actively cooperate to develop derivative products of film and television works.

After the cooperation is reached, Bilibili will obtain the exclusive external broadcasting rights for existing and new film and television works under Huanxi Media. Zhang Yibai's return to TV series "The Sky of the Wind Dog Boy" and Chen Kexin's "Leap" are expected to be jointly broadcasted exclusively on Huanxi Premiere + Bilibili. Mr. Xiang Shaokun, CEO of Huanxi Media, said: "This strategic cooperation has very positive significance for both parties. The two parties will work together, integrate advantageous resources and complement each other, work together to deepen content, and bring more and better content to the audiences of both platforms."

Li Ni, Vice Chairman and COO of Bilibili, said: "Bilibili users are a very active young audience group in China. They have created a good atmosphere and soil for high-quality film and television content. Huanxi Media has produced a wealth of high-quality film and television works and has established good cooperative relations with many top domestic directors. I believe that this cooperation will lay a good foundation for Bilibili's future content expansion and user growth, and will also open up new space for Chinese film and television creation and bring new changes."

It is reported that Huanxi Media was co-founded by Dong Ping, Ning Hao, Xu Zheng and Xiang Shaokun and was listed in Hong Kong in 2015. As a selected film platform that combines a full membership system with paid on-demand, Huanxi Premiere covers three major terminals: PC, mobile and TV, and selects high-quality films at home and abroad for Internet users. Its major investment works include "Lost in Hong Kong", "Blades of the Assassin II: Battle of Shura", "Us and Them", "Where Did Time Go", "Dying to Survive", "Ash Is Purest White", "Crazy Alien", "One Second" and so on.