"No Time to Die" cancels Chinese premiere due to coronavirus outbreak

"No Time to Die" cancels Chinese premiere due to coronavirus outbreak

According to foreign media reports, the China promotional tour of "No Time to Die" was forced to be cancelled due to the epidemic. It is reported that the film was originally planned to hold a star-studded premiere in Beijing in April, and Daniel Craig, who played Bond for the last time, was also scheduled to appear.

No Time to Die will be released in the United States on April 10. According to people familiar with the matter, even if Chinese cinemas resume business in April, doctors will not allow the film's staff to come to China. The last Bond film, Spectre, won 540 million yuan in the mainland box office. Mainland China is the most important overseas market for No Time to Die. According to previous estimates, it is expected to set a new box office record for the series in the mainland.

Currently, cinemas across the country are still closed. "Jojo Rabbit", "Marriage Story" and "Little Women" previously scheduled for February have all been withdrawn. "Sonic the Hedgehog" scheduled for February 28 in mainland China has basically no hope of being released as scheduled.

The future of many Hollywood blockbusters is also attracting much attention. If "Mulan", which is scheduled to be released in North America and Europe at the end of March, cannot be released in China at the same time, it will undoubtedly cause a relatively large loss. According to foreign media reports, Disney has made a commitment that North America and Europe will be released on the original schedule.

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