The animation market is strong! Japan's famous social research agency released the 2018 otaku market survey

Today, November 25, the famous Japanese social research organization "Yano Research Institute" released the "2018 Otaku Market Survey" report, showing that the overall otaku market in 2018 declined or increased slightly compared to the previous year. Among them, the size of the animation and idol market is still expanding significantly. Let's take a look.

The animation market remains strong.

The latest statistics show that the market size of otaku's favorite items, including figures, railway models, and COS clothing, is shrinking, while the animation market is growing rapidly, especially the rapid development of Netflix, which has brought an impact that cannot be ignored.

The idol market has seen a significant increase.

In 2018, otakus' spending on idols also increased significantly, reaching 111.6% of the previous year. As an old market sector, Japan's development potential in the idol industry has long been mature and stable and cannot be ignored.

This survey also conducted a separate investigation on "Anime Theater Edition", which was divided into three major indicators: "heat" (online search degree), "temperature" (user dissemination degree) and "charm" (media exposure). Let's take a look.