Tickets for Lu Han's "Shanghai Fortress" fan meeting are being sold for thousands of yuan and fans are rushing to buy them!

The domestic science fiction film "Shanghai Fortress" will be released nationwide on August 9. The film's national roadshow has also begun, and pre-sales have begun on various ticketing platforms. Some people have found that the ticket prices for the "Shanghai Fortress" roadshow meet-and-greet events (Nanjing, Hefei, Changsha, Shenzhen, etc.) that Lu Han participated in have risen sharply, with the lowest price being around 200 yuan and the highest soaring to 980 yuan per ticket. Some theaters also sell tickets according to the seating area, with ticket prices ranging from 288 to 888 yuan.

"Roadshow" is a common promotional method for films before and after their release, and celebrities are a powerful tool to promote screenings. For roadshows involving popular stars like Lu Han, even if the ticket price exceeds dozens of yuan, there are still enthusiastic fans who pay for it.

"Fans are willing to spend money on idols and contribute to brand sales, and brands in turn increase the popularity of some lesser-known traffic stars. It has become a consensus in the industry to use traffic stars to make a fortune," an industry insider pointed out. "No matter how big or small the traffic is, there will be fans who will pay for it. To put it bluntly, it's a matter of willing to fight and willing to be beaten. The same is true for Lu Han's case. Everyone can read the fans' minds. No matter how expensive the movie tickets are, they can't stop fans from seeing their idols."

In contrast, the Suzhou preview with Shu Qi was only priced at 39 yuan, and the price has not increased. Shu Qi and Teng Huatao's pre-screening meeting in Shanghai was also several dozen yuan higher than the normal movie ticket price. Director Feng Xiaogang has previously criticized the celebrity road show as a competition, a waste of money and time, and is not advisable. Will fans buy tickets to watch "Shanghai Fortress"?