Disney's acquisition of Fox is an opportunity to build its own streaming platform

Disney's acquisition of Fox is an opportunity to build its own streaming platform

When the world learned that Disney's plan to acquire 20th Century Fox was no joke, they were in awe of this deal that changed the entertainment landscape. After the deal was completed, Disney spent $71 billion to acquire Fox's film industry and channels. Many media outlets believe that this deal will trigger a hidden earthquake in the industry. Disney CEO Bob Iger said that it was actually the change in the overall trend of the entertainment industry that led to this deal, and everything was prepared for the creation of their own streaming service - Disney+.

Last week, the Walt Disney Company held a big unveiling event to show the public Disney+, the new streaming service that will launch in November. The service will include content from National Geographic as well as other Fox TV shows like The Simpsons. All of this content will certainly make Disney+ a more attractive service, and Disney CEO Bob Iger admitted that this content is the reason why Disney acquired Fox.

If we hadn’t decided to go in the streaming direction, we wouldn’t have done this deal. If we hadn’t recognized the streaming opportunity, we would have looked at this deal from a traditional perspective: ‘Oh, we’re just buying TV channels and movie studios,’ and so on.

Although it is certainly beneficial for Disney to absorb the above elements, they are not necessities in the eyes of Disney, which is rich in wealth. Studios such as Marvel and Star Wars and classic IPs have made Disney's film production department earn a lot of money, and it is not easy to earn back the $71 billion cost from the acquired channels and other film studios through traditional methods.

However, if all the TV channels and movie content from Fox were put into Disney+ streaming, it would definitely produce an amazing chain reaction of profits. When Iger realized the importance of Fox's resources to this streaming service, he described it as "my brain was about to short-circuit."

When Disney announced the details of Disney+ last week, National Geographic was, as expected, a major feature. In fact, National Geographic has already started producing exclusive shows for the service. Content is the core competitiveness of the streaming platforms, so the more content Disney+ can provide, the more users it can attract and take a piece of the pie from Netflix, which has the upper hand.

On April 12, Disney officially announced that the Disney+ platform will be officially launched on November 12, with a monthly subscription fee of $6.99. The content covered includes many Marvel dramas, Pixar animations, and derivative works of the "Star Wars" series, as well as many copyright content and development projects of 21st Century Fox, such as National Geographic's documentary "The World According to Jeff Goldblum" and all 30 seasons of "The Simpsons" will be launched on November 12. This year, more than 500 films and more than 7,500 episodes of TV series from the newly acquired Fox will also be launched.

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