According to a report by Time.com, during the Spring Festival in early February, a large number of commercial blockbusters featuring the strongest Chinese creative lineup came in full force, including Stephen Chow's new comedy "The New King of Comedy", "Crazy Alien" directed by Ning Hao and starring Huang Bo, the science fiction film "The Wandering Earth" starring Wu Jing, the racing movie "Flying Life" directed by Han Han, "Detective Pu Songling" starring Jackie Chan, as well as nearly 10 new films such as "Integrity", "The Love Master 2", "Hotel Impossible", "Peppa Pig Celebrates the New Year", and "Boonie Bears: Wild" which were released during the Spring Festival. Summarizing the length of the new films during the Spring Festival, it can be found that "Love in the City 2" and "The Wandering Earth" are the only two films with a running time of more than two hours during the period, with "Love in the City 2" at 134 minutes and "The Wandering Earth" at 125 minutes. It is understood that "The Wandering Earth" is the only film in this year's Spring Festival that will have a midnight show, and the rest of the new films will basically be officially released at 8 am on the first day of the Lunar New Year. Among the new films released during the Spring Festival, two noteworthy comedies were very short: Han Han's "Flying Life" was 98 minutes long, while Stephen Chow's masterpiece "The New King of Comedy" was only 91 minutes, shorter than the 93 minutes of "The Mermaid" released during the Spring Festival in 2016. The two animated films released during the Spring Festival were also very short, with "Boonie Bears: The Wild Life" at 90 minutes and "Peppa Pig Celebrates the New Year" for younger audiences at only 81 minutes. Competition during the Spring Festival is fierce, and shorter films mean that theaters are likely to schedule more screenings. For example, within five hours, theaters may only schedule two 134-minute screenings of "Love in the City 2," but may schedule three 91-minute screenings of "The New King of Comedy." If the latter has a higher attendance rate, the scheduling advantage will be more obvious. Since January 10, most new films in the Spring Festival have been pre-sold, and the annual market war has begun. Length of Spring Festival moviesLove and Destiny 2: 134 minutes The Wandering Earth: 125 minutes Crazy Alien: 116 minutes "Integrity" 114 minutes Detective Pu Songling 108 minutes Hotel Transylvania 100 minutes "Speeding Life" 98 minutes The New King of Comedy 91 minutes Boonie Bears: The Wild Age 90 minutes Peppa Pig Celebrates Chinese New Year 81 minutes |
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