The veteran artist behind the hit movie "Super Mario" admits that Japanese movie souvenirs are a rip-off

The "Super Mario Bros." movie has become a huge hit recently, but few members of the public will tell the truth about the problems behind it. Recently, Japan's famous senior artist and generalist Hikaru Ijuin complained in an interview with Famitsu, admitting that the non-sale souvenirs given away when watching Japanese movies are too deceptive and will attract some viewers to watch the movies repeatedly in order to collect them.

Movies are so popular, how many tricks are there behind them? It stands to reason that the movie souvenirs given to the audience by the film distributors seem to be a benefit and should be praised. However, according to a survey conducted by Ijiin Hikaru, when many children were asked, they said that they would "come to the cinema for the souvenirs", and believed that the popular movie souvenirs in Japanese cinemas today are not a very appropriate way to attract consumption.

In fact, in order to attract audiences to go to the cinema repeatedly, the savvy Japanese film industry not only produces multiple versions of movies, but also makes movie souvenirs more and more "gorgeous". It's not that the gifts are valuable, but they are usually not for sale. In addition, they are deliberately made into multiple sets to deliberately attract some audiences to watch the movie repeatedly for the purpose of collecting.