Today, November 7, the Japan Intellectual Property High Court announced its ruling that the Patent Office rejected Toho Pictures’ application for a 3D trademark for Godzilla as illegal. Toho Pictures won, and from now on Godzilla will become a patented giant monster image supported by law. As early as 2020, Toho Pictures submitted an "application for Godzilla as a three-dimensional trademark" to the Patent Office. However, after repeated consideration, the Patent Office rejected the application in 2021. Toho's reapplication was still not approved, so it filed a lawsuit in court in May this year, requesting the Patent Office to recognize the Godzilla patent trademark. Toho said that since Godzilla was born in 1954, its image has been deeply rooted in the hearts of fans all over the world. Its influence cannot be ignored, and it is not excessive to apply for a patent trademark. The court ruled that the Patent Office lost the case, and from now on the image of the giant monster Godzilla can no longer be used arbitrarily. |
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