Disney may have really ruined the "Star Wars" brand this time. According to statistics from THR and other media, the global premiere performance of "Star Wars 9: The Rise of Skywalker" was the lowest among the new trilogy, with a domestic box office of only 16.6 million yuan on the first day. The North American advance box office also barely exceeded the 40 million US dollar mark, far lower than "Star Wars 7" (57 million) and "Star Wars 8" (45 million). The problem is that the authoritative market research organization CinemaScore gave their "Star Wars 9: The Rise of Skywalker" a score of only B+ today, which is also lower than the A scores of "Star Wars 7" and "Star Wars 8". "Star Wars 7: The Last Jedi" still received an A score after experiencing huge reboot controversy, but "Star Wars 9", as the final work, only received a B+, which truly reflects the audience's views on it. ※CinemaScore is a market research company based in Las Vegas. It mainly surveys the audience's ratings after watching movies, with the highest rating being A+ and the lowest being F. Its report results are used as a basis for predicting box office revenue, and Hollywood will also use this "barometer" to measure the box office performance of its own movies. Currently, Star Wars 9: The Rise of Skywalker has a 57% freshness rating on Rotten Tomatoes and a 7/10 rating on IMDb. The domestic box office is expected to end at 150 million RMB, while Star Wars 7 had a box office of 810 million RMB and Star Wars 8 had a box office of 267 million RMB. |
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