Chairman of China Film Group responds to high ticket prices for Avatar 2: The market is at work

Recently, Fu Ruoqing, chairman of China Film Group Corporation, was interviewed by the "Daily Economic News" and talked about the reasons for the high ticket prices of "Avatar: The Way of Water" and the recovery of the film market.

Fu Ruoqing said: "I think the ticket price issue is a market issue. The issue of expensive or cheap is actually balanced by the market. If the market volume and application volume are large, the price will come down. The current high price is not because the sales price of the projection system is expensive, but because it is scarce. Of course, as the demand increases, our prices will drop to a certain extent. This is a question of which came first, the chicken or the egg."

Talking about the recovery of the film market, Fu Ruoqing said: "The most important thing for the film industry is everyone's enthusiasm and habit for watching movies. If these two are eliminated, no matter how good the technology or the films are, they will not be successful. The most important thing for the film industry is the enthusiasm and habit for watching movies."

"Movies still have a strong vitality. The key is how we, the film industry, can better regain the audience's enthusiasm and habit for watching movies. There are two problems to this. The first is to have more films that are deeply rooted in people's hearts, and the second is to have better forms of expression. There is definitely no market for dilapidated and disordered theaters and dim screens. We must go further in terms of creation and technology. No matter how things change, they still remain essentially the same. Excellent films can influence, educate and inspire people, but they must be presented through good stories, good characters and good technology. Therefore, filmmakers must work harder in the process of recovery in the post-epidemic era."

"During this period, since hot money and speculative capital are no longer around movies, the investment brought may be weaker, but if more good things are presented, I believe that the movie will still win everyone's recognition in the capital market."