The China Film Association recommends that online dramas with a cost of less than 4 million yuan adjust the high pay of the leading actors

The China Film Association recommends that online dramas with a cost of less than 4 million yuan adjust the high pay of the leading actors

Recently, the China Television Drama Production Industry Association and the Capital Radio and Television Program Production Industry Association issued the "Proposal on Practicing Strict Economy, Overcoming Difficulties, and Regulating Industry Order" (hereinafter referred to as the "Proposal"), advocating the industry to practice thrift, reduce production costs to a reasonable range, and invest limited funds in the production of high-quality products.

The "Proposal" mentioned that the epidemic has had a great impact on the film and television production industry. The entire industry is facing a series of difficulties such as capital shortages, extended production cycles, difficulties in epidemic prevention and control, and a sharp drop in film purchase prices. Therefore, it is recommended that the production costs of TV series and web series be controlled within 4 million yuan per episode, and the remuneration of filmmakers should be reduced by 30% at the same time. At the same time, it is necessary to further adjust the phenomenon of excessive remuneration for main creative and starring personnel to avoid an imbalance in the income of main creative and performing personnel and ordinary professional types.

In addition, the "Proposal" requires further standardization of industry order and governance of industry chaos. Reject excessive demands from performing arts agencies on artist entourage, living conditions, transportation, and publicity and promotion. We must resolutely put an end to the abuse of gunmen, executive directors, and actor stand-ins, ensure product quality, and maintain the reputation of the industry.

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