On February 21, Youku announced that it had won the streaming rights for the Chinese sci-fi film "The Wandering Earth," which topped the Spring Festival box office. The film is considered by the industry to be the first Chinese hard sci-fi film. Its box office has exceeded 4.1 billion yuan, and it became the box office champion of Chinese-language films in North America in its first week of release. The Wandering Earth is co-produced by Alibaba Pictures and co-distributed by Tao Piaopiao. During the Spring Festival, nearly 400,000 Youku users made reservations to watch The Wandering Earth, and through Tao Piaopiao's linked accounts, they directly became "want-to-watch" users of theater movies, broadening the user's viewing decision-making scenarios. "The Wandering Earth" is adapted from Liu Cixin's science fiction novel of the same name. It tells the story of a near-future era in which humans launch the "Wandering Earth" plan in order to save themselves. They use the world's power to build tens of thousands of planetary engines and steering engines on the surface of the earth to push the earth out of the solar system and find a new habitable galaxy. In addition, according to foreign media reports, the global streaming giant Netflix announced that it has purchased the global streaming rights for "The Wandering Earth" (English name: The Wandering Earth) except for China. It will be translated into 28 languages and broadcast to 190 countries around the world. |
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