A family spent more than 400 yuan to watch a movie! Movie ticket prices have risen sharply and people complained

According to Maoyan Professional Edition data, at 9:30 am on August 22, the total box office (including pre-sales) of the 2023 summer season exceeded 19 billion, continuing to break the record for the highest summer box office in Chinese film history.

"She Vanished", "All or Nothing", "The First Part of the Gods", "The Octagonal Cage" and "30,000 Miles from Chang'an" ranked in the top five of the summer box office, with box office revenues exceeding 1.7 billion yuan each.

One of the main reasons behind the continuous breaking of records is the endless stream of good movies in recent years, from the magnificent epic scenes of "The First Part of the Investiture of the Gods", to the tear-jerking plot of the underwater starry sky in "She's Gone", to the animated film "30,000 Miles in Chang'an" that recreates the atmosphere of the prosperous Tang Dynasty, different types of films have left a deep impression on the audience.

Industry insiders said that the launch of a large number of high-quality films has boosted audience demand for watching movies.

However, at the same time, many controversies have also arisen. Movie tickets that used to cost a dozen or twenty yuan are no longer available.

Some netizens complained: "70 or 80 yuan to buy a movie ticket, a family of six spent more than 400 yuan just to watch a movie."

Data from Lighthouse Professional Edition shows that as of August 20, the average ticket price in 2023 reached 42.7 yuan.

Comparing with data from previous years, movie ticket prices have generally shown an upward trend, and since entering the 40 yuan range in 2021, ticket prices have increased for three consecutive years.

Compared with second-tier, third-tier and fourth-tier cities, ticket prices in first-tier cities are significantly more expensive. After reaching the 50 yuan mark in 2022, the average ticket price in first-tier cities reached 51.9 yuan in 2023, while the ticket prices in second-tier, third-tier and fourth-tier cities have risen to more than 40 yuan in the past two years.

However, some industry insiders have given an "objective" answer, saying that in the past, movie tickets priced at more than ten or twenty yuan were subsidized by various platforms, but now that the vicious competition among platforms has almost come to an end, subsidies have been reduced, and ticket prices have naturally risen.