The world's first Ultraman theme park opens in Shanghai, exclusively customized by Tsuburaya

On July 24, the world's first Ultraman theme park, officially authorized and custom-designed by Tsuburaya Productions, opened for trial operation at Shanghai Haichang Ocean Park. A large number of Ultraman-themed entertainment and surrounding delicacies gathered together. Interested fans can pay attention to it.

•It has been named as “the world’s first Ultraman themed entertainment area”, “the world’s first Ultraman theme museum”, “the country’s first Ultraman electronic music square” and “the country’s first Ultraman energy station” and is located in Shanghai Haichang Ocean Park.

The Ultraman Theme Pavilion consists of five major areas: Ultraman Theme Exhibition Area, Ultraman Frozen Theater, Ultraman Theme Restaurant, Ultraman Light Shop and Ultraman Amusement Center.

Among them, the Ultraman theme exhibition area has nearly 400 exhibits including various rare Ultraman figures, the world's limited edition Ultraman Belia sculpture, Ultraman transformation device/vehicle weapon models of successive generations, Ultraman special effects scenes, etc.

Ultraman Frozen Theater is the first Ultraman theater in China, and it presents two original plays, "Ultra Heroes: Guardian of the Light of the Ocean" and "Ultra Heroes: Battle of the Ocean". It is reported that the plays are customized and created by Tsuburaya Productions Co., Ltd. for the characteristics of Shanghai Haichang Ocean Park.

In the country's first Ultraman theme store "Ultraman Light Shop", there are over 500 models and more than 200,000 pieces of genuine Ultraman licensed peripheral products, including nearly 20 Ultraman Haichang limited products.

The "Ultraman Amusement Center", which integrates Ultraman series game projects and collections, has introduced new somatosensory theme amusement equipment.

In addition, there is a 12-meter-high Ultraman Zero sculpture in the "Ultraman Electronic Music Plaza", which is expected to break the Guinness World Record!

On the evening of July 24, the Ultraman Electronic Music Plaza simultaneously held the “World’s First Ultraman Theme Entertainment Area • Viewing Party”, with Mao Huafeng, the original singer of Ultraman Tiga’s theme song “Miracle Reappears”, performing the song.
In addition, as a new retail model in the cultural tourism market, "Ultra Energy Station" can be deeply integrated with various offline consumption scenarios such as theme parks and scenic spots, and will soon be implemented in nearly 100 locations across the country.

After a week of trial operation, the Ultraman theme entertainment area will be officially operational. During the summer vacation, children who enter the park before August 31 can also receive a limited number of Ultraman limited masks for free and visit Shanghai Haichang Ocean Park. It is worth mentioning that in 2022, Shanghai Haichang Ocean Park will be open to disabled children nationwide for free, and disabled children who enter the Ultraman theme pavilion can also receive small gifts for free.

Under the combined influence of the epidemic and consumption upgrades, the domestic theme park industry is being reshaped, gradually transforming from a single amusement park to a comprehensive resort and diversified business ecosystem. The cooperation between Haichang Ocean Park and "Ultraman" has given IP operations and new consumer businesses great room for expansion and growth.

Zhang Jianbin, executive president of Haichang Ocean Park, said that Haichang has been working hard to build the Haichang marine cultural IP system, develop independent IP applications, expand IP licensing and brand alliances, and will launch a new "Ocean Mecha" IP series in the second half of this year.