High ticket prices during the Spring Festival have led to a sharp drop in the number of moviegoers. Cinemas: Prices will be adjusted according to market conditions

The 2022 Spring Festival period is more than halfway through. According to data from Lighthouse Professional Edition, the total box office of Spring Festival films has exceeded 5 billion yuan, but there is still a big gap compared with last year's Spring Festival period.

Among them, the total box office of "The Battle of Changjin Lake" starring Wu Jing has reached 2.14 billion yuan; the comedy film "The Killer Is Not So Calm" starring Ma Li and Wei Xiang has reached 1.085 billion yuan; and the box office of "Miracle · Stupid Kid" has reached 553 million yuan.

"Movie tickets are too expensive" has sparked heated public debate. With the number of moviegoers during the Spring Festival decreasing day by day, nearly 9 million people have been discouraged by the "ticket prices".

It is understood that the average ticket price of 48.9 yuan during the Spring Festival last year was already a record high, while this year's average ticket price of 58.7 yuan has caused many viewers to say "I look down on it" and "I don't deserve it." Regarding the high ticket prices, industry insiders bluntly said, "If there are not enough people, the ticket price will make up for it."

Yesterday, a piece of news broke that "theater chains received a price reduction notice", but according to Cailianshe, the relevant companies and theater chains have not yet received a formal notice requesting a price reduction, but theaters will also adjust prices based on market conditions. In the past, ticket prices have also increased slightly during the Spring Festival, and basically they will gradually return to normal prices in the later period of the Spring Festival.