Tencent Video announces price increase: one-year membership costs 253 yuan

Following the price increase of iQiyi video membership last year, another domestic video platform announced a price adjustment. Today, Tencent Video VIP officially announced through Weibo that the price of Tencent Video VIP membership will be adjusted at 0:00 on April 10, 2021.

After the adjustment, the membership continuous package will be 20 yuan for a continuous monthly package, 58 yuan for a continuous quarterly package, and 218 yuan for a continuous annual package. The membership non-continuous package will be adjusted to 30 yuan for a monthly card, 68 yuan for a quarterly card, and 253 yuan for an annual card. According to the Tencent Video website, the current non-member continuous package price for a year is 198 yuan, which will increase by 55 yuan after the adjustment.

It is worth mentioning that according to the official introduction, users who are in the automatic renewal status of Tencent Video VIP before 0:00 on April 10, 2021, will enjoy the discount of renewal at the price before the price adjustment before 0:00 on April 17, 2022 if they do not change the current renewal status.

It is reported that the price adjustment was not sudden.

As early as last year's third quarter earnings conference, Tencent executives stated that Tencent has produced a number of variety shows and animations. As a video service provider, Tencent has exquisite content. The current video subscription price of 20 yuan per month is relatively low, and there will be opportunities to adjust it in the future.

Tencent said that the price of video subscriptions in China has been rising, so now everyone feels that the subscription fee is not that expensive. We believe that the price of video subscriptions in China is actually relatively low. Under certain structures or scenarios, we hope to have the opportunity to adjust the price of video subscription services.

It was officially announced today, and it is also the first price adjustment for Tencent Video membership in many years.

It is worth noting that at the end of last year, iQiyi announced an adjustment to the subscription fee for its Gold VIP membership service, involving continuous monthly packages, monthly cards, continuous quarterly packages, quarterly cards, continuous annual packages, and annual cards, from 19.8 yuan, which had remained unchanged for nine years, to 25 yuan.